I write field guides for the AI creator economy — faceless channels, AI production pipelines, and the boring, repeatable systems that make them run. Every play gets tested before it gets printed.
The complete system for launching a faceless channel with an AI production line behind it — niche selection you can defend with math, packaging before production, and a publishing cadence that doesn't eat your life. Zero “just be consistent” advice. All checklists, templates, and receipts.
Three rules run everything I build — and everything I write.
Demand, competition, and monetization get scored before a single video exists. If the numbers don't clear the bar, the idea dies in the spreadsheet — where it's cheap.
Titles, thumbnails, and hooks get designed first — then the content gets made to fit them. Making the thing before you know how you'll sell the thing is backwards.
If a step lives only in your head, it breaks the week you get busy. Everything becomes a checklist, a template, or an AI pipeline — so the channel runs even when you don't.
The niche-scoring sheet, the launch runway, the hook templates — the working files behind the Playbook. I could drip them out one at a time for “engagement.” Not my style.